Course Level

Non award

KOL Marketing and Generative AI (Applied Learning) - Hong Kong

This course aims to provide students with a foundational understanding of marketing and generative AI, using Key Opinion Leaders (KOLs) as a central theme. It balances basic marketing principles with an introduction to AI technologies and their applications in the field. The course emphasizes practical, hands-on learning and critical thinking about AI use in marketing. Students will learn the importance of KOLs in modern business, gain knowledge and skills in digital marketing, and explore various career opportunities. Generative AI will be used to enhance their learning experience and understanding of marketing concepts.

Campus
Duration
Fees
ATAR

UOW College Hong Kong

Full-time - 2 years

N/A
N/A

Entry requirements

  • -

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