University of Wollongong

Associate of Business Administration in Marketing - Hong Kong

Marketing encompasses a diverse range of career opportunities, offering you the flexibility to tailor your professional path. Our Associate of Business Administration in Marketing (ABAMKT) programme stands out as your premier choice for launching a successful career. The curriculum includes essential core courses in Digital Marketing, Services Marketing, and Marketing Communications. These subjects are designed to equip you with vital skills for the digital economy, preparing you to excel in today s competitive market. Additionally, ABAMKT students can apply for a complimentary student membership with the Hong Kong Institute of Marketing (HKIM), a leading professional body in the region. This membership grants access to HKIM-organized events and talks, providing invaluable insights and networking opportunities that will enrich your marketing knowledge.