Course Level
Bachelor Degree (Pass)
Bachelor of Psychological Science (Marketing) - Dubai
Understanding human behaviour and social psychology offers a significant advantage in the marketing world. The Bachelor of Psychological Science (Marketing) integrates psychological science with marketing principles, enabling students to understand and influence consumer behaviour effectively. Throughout the programme, students will delve into core psychological topics that will provide a robust foundation for understanding how people think, feel, and act in various contexts. This psychological expertise is crucial for creating effective marketing campaigns that can influence and persuade. In addition to psychological theory, the curriculum covers essential marketing skills, including marketing analytics, brand management, content marketing, social media strategy, digital advertising, and search engine optimisation. Students will learn to apply psychological principles to these areas, enhancing their ability to understand consumer motivations and predict market trends.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
University of Wollongong in Dubai | Full-time - 3 years | N/A | N/A |
Entry requirements
- Admission to the Bachelor of Psychological Science is possible through a direct entry in alignment with UOW Australia admission requirements or through the successful completion of a Freshman Year. UOWD is approved by the CAA to align admission requirements with UOW (Australia). This covers admission requirements of direct entry of appropriately qualified applicants to three-year undergraduate programs. Students who do not meet the direct entry requirements (for example UAE and GCC Thanawiya) will be required to successfully complete a one-year foundation studies prior to undertaking the bachelor program.