Course Level
Bachelor Degree (Pass)
Bachelor of Business (Marketing) - Dubai
Marketing is essential for all organisations, even small business operators and not-for-profits. The Bachelor of Business major in Marketing degree (previously known as Bachelor of Commerce: Marketing) degree provides students with a comprehensive grounding of specialized marketing skills and knowledge needed to effectively plan, develop and execute marketing strategies. Increasingly, marketing is incorporating digital technology and there is increasing demand for digital marketers. Hence, within the marketing major, students are also taught to develop a variety of relevant skills such as marketing analytics, insight mining, brand management, content marketing, social media management, digital advertising, search engine optimization, customer research, project management and others. The program includes intensive applied marketing training with an emphasis on new and emerging media and marketing analytical tools.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
University of Wollongong in Dubai | Full-time - 3 years | N/A | N/A |
Structure
144 Credit Points
Entry requirements
- Students who have excelled academically at school and meet our advance entry requirements can finish their bachelors degree in three years, instead of the existing four-year programs. Any prospective student that does not directly qualify for an advance entry three-year program, is still able to enrol in any of our bachelors degree, through a one-year Freshman Year.