Course Level
Master Degree (By Coursework)
CRICOS
117171J
Master of Marketing and Digital Strategy
This program is comprehensive, contemporary and practical. It equips you with digital transformation skills and data-driven insights to promote socially responsible marketing fostering a strategic and entrepreneurial mindset. The program can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two, to allow you to balance your professional and personal life and study at a time and pace that suits you.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
NUspace | Full-time - 1 years | N/A | N/A |
Online | Online/Off-campus - 1 years | N/A | N/A |
Structure
80 units.
Entry requirements
- Entry into the Master of Marketing and Digital Strategy will be available for applicants who have: Bachelor (Honours) Degree, or an equivalent or higher qualification
- or Bachelor's degree, or an equivalent or higher qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing
- or Bachelor's degree, or an equivalent or higher qualification, not in a related field and 1-year relevant organisational experience
- or At least 7 years' relevant organisational experience, including 2 years in a management position
- or Successful completion of 75% (30 units) of one of the following UoN programs: Graduate Certificate in Business Administration
- Graduate Certificate in Applied Finance
- Graduate Certificate in Human Resource Management
- Graduate Certificate in Marketing
- Graduate Certificate in Professional Accounting.