Course Level
Graduate Certificate
CRICOS
117170K
Graduate Certificate in Marketing and Digital Strategy
Marketing is a dynamic, challenging and fast paced business function. Professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. The Graduate Certificate in Marketing and Digital Strategy equips students with essential skills for today’s evolving business sectors, blending marketing principles with advanced digital strategies. The program provides a foundation in marketing theory, covering the principles of strategy, consumer psychology and behaviour, and digital marketing strategy.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
NUspace | Full-time - 0.5 years | N/A | N/A |
Online | Full-time - 0.5 years | N/A | N/A |
Structure
40 units.
Entry requirements
- Entry into the Graduate Certificate in Marketing (40 units) will be available for applicants who have: 3 year Bachelors Degree not in a related field
- or 3 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing
- or 3 year Diploma not in a related field + 1 year relevant organisational experience
- or 2 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing
- + 2 years relevant organisational experience
- or 2 year Diploma not in a related field + 3 years relevant organisational experience
- or At least 5 years relevant organisational experience.
Study Pathways
This program offers a pathway to the Master of Marketing and Digital Strategy for students wanting to deepen their expertise and enhance their strategic capabilities in the marketing field.