University of Wollongong

Master of Business - Master of Marketing

Marketing practice is being reshaped by digital transformation, data and artificial intelligence, altering how organisations engage customers and compete. The combined Master of Business and Master of Marketing responds to this changing environment by integrating broad business knowledge with specialised marketing capability. Through applied coursework and practice based learning, students develop an understanding of organisational contexts while building creative, analytical and technical skills relevant to contemporary marketing practice. The program supports the development of capability in data informed decision making, customer insight, and technology enabled marketing activity, preparing graduates for digital first roles across a range of industries.