Graduate Diploma in Strategic Communication

It is imperative that organisations employ effective communication to inform their stakeholders, promote their products and services, and maintain their reputation and public trust. Communication is increasingly enabled through advanced technologies and conducted strategically to achieve specific objectives aligned to organisational strategy. Rewarding careers await those who master strategic communication

Campus
Duration
Fees
ATAR

City

Full-time - 1 years

Part-time - 1.5 years

$26,784
N/A

Designed for

Current practitioners in this field or for those wishing to specialise in this area of practice

Structure

This course totals 48 credit points of study consisting of three core foundation subjects (24 credit points) and three core subjects in the Integrated Communication specialisation (24 credit points). Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Subjects

  • 57604: Communication Theory and Practice: 57605: Foundations in Strategic Communication: 57606: Strategic Communication Planning and Management: 57607: Ethics, Responsibility and Sustainability: 57608: Finding Insights for Understanding Audiences: 57609: Creative Appeals in Advertising

Entry requirements

  • To be eligible for admission to this course, applicants must meet the following criteria. Applicants must have one of the following: Completed Australian bachelors degree or higher qualification, or overseas equivalent, in any field of study OR A minimum of 4 years full-time, or equivalent part-time, relevant professional experience

Recognition

Courses in the postgraduate program in Communication Management at UTS have been accredited with the Public Relations Institute of Australia (PRIA) for over 20 years. As this graduate diploma is accredited with PRIA, graduates have an accelerated path to its professional membership.

Study Pathways

Students who have graduated with a UTS Bachelor of Arts in Communication (Public Communication) may be granted up to one-third of the postgraduate course in credit recognition. Other relevant qualifications are considered on a case-by-case basis.

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