University of Canberra

Bachelor of Communication and Media (Marketing Communication)

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, youll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. Youll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility. So that you can hit the ground running, youll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. Youll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.