Course Level
Bachelor Degree (Pass)
Bachelor of Business in Marketing and International Business - Singapore
Have you ever scrolled through your Facebook or Instagram feed, only to see ads pop up for something you were looking at that morning? Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for. In this programme, you will learn about different kinds of marketing including social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with actual clients to develop real marketing plans. You will graduate with a solid portfolio of work, access to future employers and the experience you need to launch an exciting career.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
Singapore | Full-time - 16 months | N/A | N/A |
Entry requirements
- Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
- This Degree programme accepts a wide range of qualifications, which include:
- Kaplan Diploma
- Polytechnic Diploma
- Other equivalent qualifications awarded by other Singapore-registered private education institutions.