Bachelor of Marketing

In the Bachelor of Marketing, you will build an extensive toolbox of skills to succeed as a professional marketer. Learn everything from social media, advertising, digital marketing and campaign planning to consumer behaviour, market research, branding, marketing strategy and data analysis.

Campus
Duration
Fees
ATAR

Caulfield

Full-time - 3 years

N/A
70

Structure

Students must complete 144 points of which 96 points are focused on business study and 48 points are used to provide additional depth and breadth. Three themes: Part A - Foundation business knowledge (18 points), Part B - Specialist discipline knowledge and Part C, Capstone experience (78 points), Part D - Elective study (48 points)

Subjects

  • Business
  • Commerce
  • Marketing

Entry requirements

  • QualificationEntry Score - 2023 intake
  • GCE A level 9.5
  • International Baccalaureate Diploma Programme 29
  • Advanced Placement 7
  • ACT 25
  • Pearson International Advanced levels 9.5.

Recognition

This degree may allow graduates to satisfy the educational requirements of various professional registrations and memberships.

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