Macquarie University

Bachelor of Business Analytics

Big data is big business, and individuals with the ability to extract value from these data sources to help businesses better understand their consumers, innovate, reduce their risk and maximise opportunities are in demand across the globe. The interdisciplinary Bachelor of Business Analytics developed and frequently refined in consultation with industry offers a unique blend of business and computing innovation. Whether you tailor your degree towards the business or technical aspects of data analytics, youll develop an unrivalled ability to solve problems and create value. Youll also gain insights into the transformative impact of artificial intelligence on business analytics, and how to effectively use it to drive value and innovation across organisations and society at large. And like former graduates of Sydneys only standalone undergraduate business analytics degree, being at the cutting edge of this discipline will give you a competitive edge when seeking employment at a top tier employer.