Course Level
Bachelor Degree (Pass)
CRICOS
0101119
Bachelor of Business (Marketing)
Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
Northern Beaches Campus, Manly | Full-time - 3 years | N/A | N/A |
City Campus, Sydney | Full-time - 3 years | N/A | N/A |
Online | Online/Off-campus - 3 years | N/A | N/A |
Structure
The Bachelor of Business (Marketing) offers 26 subjects in total: 12 core business subjects; 6 specialisation subjects; 6 elective subjects; 2 Work Integrated Learning subjects (up to 600 hours of professional placements).
Subjects
- Pathway to Success
- Management Solutions for a Changing World
- Consumer Behaviour
- Financial and Commercial Literacy
- Marketing
- Digital Marketing
- Global Citizenship
- Data Informed Decision Making
- Economics for Managers
- Creativity & Innovation for Business
- Business Law for Managers
- Integrated Marketing Communications
Entry requirements
- Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and a Band 2 in any one of the following suggested equivalent subjects including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Legal Studies, Financial Services or Business Services. ICMS does not use ATAR selection ranks for admissions.
Study Pathways
Diploma pathways available for students who do not meet the entry requirements.
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