Edith Cowan University (ECU)

Graduate Certificate in Media Strategy and Leadership

If you’re a media professional with several years’ experience and keen to progress your career by broadening your leadership and management skills, read on. This bespoke program is like a mini MBA but delivered through the lens of the media industry. You’ll enhance your resource management and people skills and learn about the psychology of strategic thinking required by the modern media manager. We’ll cover topics like unconscious bias, consumer behaviour and audience data analytics, along with marketing, teamwork and effective leadership skills. And you have the option of undertaking an independent study to devise innovative solutions to future industry issues.