Edith Cowan University (ECU)

Bachelor of Global Sport Business Management

This course provides specific, industry-focused theoretical knowledge and practical skills for a career in the dynamic and globalised sport industry, including the fast-paced and growth area of event management. It will provide you with the essential knowledge, competencies and professional perspectives required by middle and senior levels of management in these industries. The course commences with an introduction to the sport and event industries and focuses on the key aspects of sport delivery systems, event management, leadership and programming, business environments and markets, culture and professional identity development, sport and recreation facilities and services management, strategic and human resource management, marketing in global sport business, funding and finance, sport venue management, event operations management, legal aspects, marketing analytics and business research and planning.