Bachelor of Arts (Arts and Cultural Management)

Prepares students to enter many branches of the arts and creative industries. These could include working in theatre companies, arts venues, dance companies, exhibitions, galleries, concerts, festivals, cultural organizations, as well as technology creation and gaming companies. Students develop professional knowledge and skills in arts and cultural management, marketing, finance and legal compliance, and at every stage of the course apply what they learn to industry practicums. The course has a strong focus on social and cultural sustainability, creativity and innovation, and emerging digital arts experiences. By engaging with corporate and community partners from diverse industry environments and workplaces, the course readies students for employment in a diverse range of positions within large and small companies, institutions and organizations, nationally and internationally.

Campus
Duration
Fees
ATAR

ECU City

Full-time - 3 years

Part-time - 6 years

N/A
70

Online

Online/Off-campus - 3 years

Part-time - 6 years

N/A
70

Structure

Total Credit Points 360

Subjects

  • ADM1600 Introduction to the Arts and Creative Industries
  • ADM1605 Creating the Arts in the Contemporary World
  • LAW1100 Introduction to Business Law
  • SBL1100 Foundations of Business
  • ADM1610 Arts and Events Production and Presentation
  • SAH1200 Media and Culture
  • SBL1200 Accounting and Finance Essentials
  • MKT1600 Marketing Principles & Practices
  • ADM2600 Arts Organisations Management
  • ADM2605 Finance and Funding for the Arts
  • MKT2805 Social Media Marketing
  • ADM2610 Indigenous Arts Organisations
  • TSM2202 Introduction to Event Management
  • ADM2615 Arts and Festivals Marketing
  • ADM2620 Cultural Policy and Planning
  • LAW2106 Intellectual Property Law
  • MAN2145 Human Resource Management
  • ADM3600 Applied Arts Law
  • ADM3605 Strategic Arts Management
  • ADM3610 Venue Operations and Management
  • ADM3615 Digital Arts Experiences
  • MAN3121 Leadership
  • MKT3820 Marketing Analytics
  • SBL2100 Cultural Business Intelligence
  • ADM3620 Entrepreneurship and Executive Producing
  • ADM3625 Arts Management Studio
  • MAN3121 Leadership
  • MKT3820 Marketing Analytics

Entry requirements

  • AQF Cert IV
  • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent)
  • Undergraduate Certificate
  • Special Tertiary Admissions Test
  • University Preparation Course
  • Indigenous University Orientation Course
  • Aboriginal University Readiness Assessment or
  • Experience Based Entry Scheme.